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About Us

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Ultimate Property Dashboard was created to make access to data and insights easier and faster for busy property professionals.  The data and insights provided help investors to find information about an area based upon facts and data.  The data is gathered daily from major websites and governmental bodies to give users the most accurate view possible of potential in areas all over the UK.


We also bring your leads to you, searching millions of data points, categorising leads based upon user strategy, and de-duplicating information, so what once took hours to achieve when searching, now takes seconds.


Ultimate Property Dashboard also gives insights into properties you may own, so you can track performance and key events.
Ultimate Property Dashboard can also go beyond the on-market properties and deliver leads from property sourcers, fellow property investors and even agents before they are listed on other websites.


Ultimate Property Dashboard really is your insights and leads delivered.

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Our Vision

* To be the go-to platform for property market intelligence


* Deliver quick, accurate and powerful insights to all users of all skill and experience levels


* Democratise and align publicly available data to help investors make insight-led decisions on investments


* Use technology to exponentially improve the speed of searching for property leads


* Provide real-time-change measures


* Assist property service providers by supplying them with market and investors' trend data for more balanced and concise commercial decisions


* Have a simple and intuitive portal for all relevant information


* Facilitate investor-to-investor property trading


* Be the number one property insight provider by market share


* Help all investors to better understand their portfolio performance

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John Penquet

Chief Executive Officer

John Penquet is an experienced property investor who has a mixed portfolio of property and leads the idea lab in the business. John develops reports and processes to deliver new levels of insight for the industry. A keen problem solver and direct, no nonsense communicator; John also leads our client engagement. John is also our research expert, using this to develop the international understanding of UK property and is a co-founder of the business.

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Christian Urs

Chief Operating Officer

Christian Urs is a skilled systems architect and uses his knowledge of process and design to facilitate the complex relationship reporting needed for competent property investment and forecasting. Christian takes complex data and makes visualisation of the opportunity a driving force in the business, empowering businesses to act on the facts rather than trying to find them. Christian also leads our AI development and is a co-founder of the business.

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Sharon Marvelley-Davies

Head of Customer Support

Sharon Marvelley-Davies has a decade of experience in property and in office operations. Sharon uses this experience to make data and insight an interactive experience for our clients, supporting their understanding and development. Sharon also promotes the distribution of our products and knowledge platform through a variety of online and offline events, supporting the industry with free or cost effective product placement.

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Rachit Srivastava

Head of Technology

Rachit Srivastava is an expert web developer who has worked in a variety of multinational roles. Rachit takes the ideas and relationship data models into a web environment which is intuitive and easy for users to interact. Rachit is unique in his ability to create solutions quickly and efficiently, with a focus on cost control and deadline delivery marking him out in his field of expertise. He works closely with Christian on our live and development projects to scope and deliver new cutting edge user experiences which disrupt the market.

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Subba Reddy Guvvala

Database Architect Consultant

Subba is an experienced and highly skilled DB architect. Unique in his ability to use data collection and transformation, Subba is the high octane addition to our data, helping us to be more accurate, more efficient and more than just the data. Harnessing the power of AWS, AI and SQL, Subba has created a new ‘on demand’ data model which is disruptive, powerful and the engine behind our services.

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Greetings from the Ultimate Property Dashboard team!

This is about to change everything.

These next few slides will explain how this is going to save you hours and massively increase your property business potential.

Click Next to get started.

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That was the UPD dashboard in a nutshell!

If you need more information you can watch a video presentation HERE.
You can always re-open this dashboard tour in Tutorial videos section.

New to UPD?

Click on the button below to start finding some great investment areas and add them to your area research page.

Find New Area